Commercial Embroidery Sewing Machines

If you are searching for a commercial embroidery sewing machine to purchase, consider reading this article to help you better decide on the best unit that will suit your specific requirements. Consider these as helpful tips for your customized embroidery business.

Before anything else, it will be helpful to explain the basic processes involved in creating embroidery when using commercial embroidery sewing machines. The first step is to create a design, buy a design file online, or download designs online that are free. If you choose to take advantage of the free designs available, ensure that the file format is supported by the sewing machine. If the format is not compatible with your unit, fret not. There are file conversion programs also available in the internet for you to use. Then second step is to edit the chosen design. For instance, you can scale, rotate, duplicate, or even split the design to your liking. The third step is to load the finished work to your embroidery machine. A helpful note in fabric use is to make sure that they are stabilized. This means that you should use stabilizers that can be used on a variety of fabrics like nylon, mesh, vinyl, etc. The last step is to start the embroidery using the machine. Depending on the design’s details and size, embroidery time can take a few minutes to even a few hours.

In the market today, there are generally two types of commercial embroidery sewing machines. The first machine type is for embroidery only and the other type is for a combination of embroidery and sewing. Computerized models allow the sewer to produce more complex designs than their older counterparts. Newer models are also more time-efficient since they have speeds that are much faster than the older models. Moreover, the new units come with LCD screens and touch screens with some built-in designs and patterns, colors, and fonts already. These new models come in handy with instructional videos in DVD or CD format.

The cost of commercial embroidery sewing machines vary greatly depending on a number of factors: the brand, the features, the type of embroidery machine, and the speed. Cheap commercial embroidery sewing machines are sold within the $500 price range. Newer models that come with high-tech digital software can go from $1,000 to $15,000. Take your requirements into consideration before you decide. If you don’t really need a lot of features since your business does not require it, do not splurge on a super expensive machine with all those unnecessary features. Be wise and practical by choosing one that will best fit your set of work requirements.

Commercial embroidery sewing machines are available for purchase online. It is highly recommended that you check out good deals in the world wide web before scouting out deals in local stores. Most bargains are made available only online. Take advantage of these and save a lot of money along the way. Happy shopping!



Civil War Food – What Union and Confederate Soldiers Ate

The modern U.S. army has a wide array of food products available to them in base camps and in the field. There are a large number of MREs (which are actually quite tasty) and other portable foods available to them when on missions and when stationed in hostile terrain. And when posted at an established base camp, the food that is prepared is also quite good. A large part of this is of course the ready availability of large quantities of any sort of food imaginable in today’s modern environment. In fact, today’s soldiers have the best food ever made available to a fighting force.

But it wasn’t always that way.

Take the Civil War. Civil War food kept the soldiers fed and not much else. Lets take a look at the diet that comprised the typical Civil War food ration. There were several issues that affected the food that was supplied to the Civil War soldiers. These include the organization of the Commissary Department – which was tasked with the acquisition and distribution of food to the soldiers in the field, the season which determined if fresh food was available or if it was preserved in some way and the ability of the food to stay good for long term storage and transportation.

Prior to the war, the concentration of Commissaries was in the North so when the Civil War began, the North had a great advantage as they already had an existing Commissary Department that was already trained in how to acquire and transport food to soldiers in the field. Their job was to work with the troop numbers and schedules and keep a constant supply of foods going to each area where troops were stationed so that the soldiers could keep on fighting without worrying about where their next meal would be coming from. It took the Confederacy several years to develop a working Commissary so being a soldier of the South was more difficult. It required real dedication to be fighting when you didn’t know where your next meal was coming from. Because of this lack of infrastructure, the South had to do a lot of foraging for food between battles until the supply lines were up and operational.

Civil War soldier food was typically very simple fare – often consisting of meat, coffee, sugar and hardtack – a type of dried biscuit. The meat was often salted or dried so it would last a bit longer and fruits and vegetables were rarities on the battlefield. Because the soldiers were often in the field, they needed to carry rations with them. They had a special bag – called a haversack – which was made of canvas with an inner cloth bag that could be washed to get food debris cleaned out once in a while. But even with this design, the bags were often quite contaminated and foul smelling. Cleanliness was typically not high on the Civil War soldiers priority list.

Union soldiers and Confederate soldiers typically had a different mix of rations. A Union soldier might have salt pork, fresh or salted beef, coffee, sugar, salt, vinegar, dried fruit and vegetables. And if it was in season, they might have fresh carrots, onions, turnips and potatoes. A Confederate soldier typically had bacon, corn meal, tea, sugar, molasses and the very occasional fresh vegetable.

The other difference in Civil War food between the Union and Confederate armies was the type of bread product they had available to them. Confederate soldiers had something called “Johnnie Cake” that they made in the field from cornmeal, milk and a few other ingredients. The Union soldiers had hardtack, also referred to as “tooth dullers” or “sheet iron crackers”. Hardtack was manufactured in large factories in the North and was a staple food for the Union soldiers. Hardtack got its name because it was often not used until months after it was made and during that time, it hardened rock solid which is how it got its nicknames.

As you can see, food has come a long way due to the advent of technologies that allow for better preservation of a wide variety of foods. Gone are the days of weevil infested hardtack. They have been replaced with modern vacuum seal technologies that allow foods to stay fresh and tasty years after they have been packages. And since they say an army is run by its stomach, it is no surprise that the modern soldier is the best the world has ever seen.



The Politics Of Fashion

Everyone knows that clothes make the man. From the executive

suits that litter Wall Street like the remnants of a ticker-tape

parade to the coveralls and work boots worn by construction

workers and mechanics, clothes tell the story of who we are and

where we’re going. Even when the workday is done, what we

choose to wear on our own time is still a reflection of our

personalities. From the sweat-suit to the wet-suit, our clothes

are meant to be not only functional, but forthcoming as well.

Clothes tell others what we like, and often, how we spend our

time. Sports franchise logos are constantly on display on Main

Street America. T-shirts with well known television, film and

music icons can be seen almost anywhere. Clothes have

something to say, and people are beginning to realize that the

responsibility of being a walking billboard requires us to choose

wisely.

Now, more than ever, politics are entering the realm of fashion.

Blatantly political phrases and slogans are becoming more

prevalent on the backs of the public than the bumpers of

cars. There are even items of clothing that advertise specific

candidates or political parties and were actually purchased

by someone, somewhere (not obtained as a door prize at a

party fundraiser). But what options exist for those who like

a little subtlety with their agenda? Enter the merger of

socially conscious art and clothing. Less politically charged

and infinitely more fashionable, boutique clothiers have

created garments that are the realization of the finite

balance between the message and the medium. Using art

as the instrument of exchange and clothing as the canvas,

these pioneers of significancy are providing people with a

method of expressing themselves both in figure and in

fact. What better way for entrepreneurs to meet the

demands of a public that is focused on reflecting a belief

in both style and substance.

Article written by Kingston Amadan.



How to Become a Self-Taught Photographer?

You can look through a lot of web pages about photography, professional photographers sites, galleries and so on, but you will not find the exact information on how to become an excellent photographer at once.

It becomes clear: to seriously pursue a photography craft needs a lot of desire, patience, and knowledge. In short, you, need to work hard to achieve this goal – a goal of becoming a good photographer from scratch. A professional photographer is not necessarily a person with a god’s talent, but someone who has a vision, who has a creative mind and works hard to achieve self-perfection. If you say to yourself: “No, it’s not about me,” then do not even try to become a photographer. Otherwise, you will lose money and spend time badly. If you are not afraid of difficulties, even having no talent, do not lose your heart. The photographer is an occupation which is the same as many other creative professions. You can learn, and again, work hard.

However, there are some useful tips on “how to become a photographer,” which we’ve managed to find and organize. We hope it will help you in your endeavors a little, and may be the first step on the way to the photographer’s lifestyle.

How to become a professional photographer?

Of course, there’s an opportunity to get a higher education in photography. But to learn everything in photography fast is not possible. People say that to become a professional photographer takes at least from five to six years of steady and regular training and development. Market conditions are constantly changing; if a person is ill-versed in it, he has to wade through a lot of difficulties. The fact is that what there was five or six years ago may be no longer applicable today. This also applies to the practical work, and education. Paradoxically, today photographers are not prepared in any educational institution, they start from scratch with the camera and simply do photography depending on practice and taking some theory from I-net. A complete professional education involves the viability of the labor market, a good level of preparation of the photographer, both technical and artistic. So, relying on that, there are some ways of getting knowledge for the future photography career.

PHOTOGRAPHY SCHOOLS

Higher education in photography is available in many institutes of higher education, schools, training, etc. But now, according to professional photographers, this formation does not meet modern requirements. More and more people step aside from the formal education for independent courses or even free I-net lectures.

The problem is not only in the time lack or some global market tendencies, but also in the fact that the individual faculties of photographers, can be a sufficient basis. Also, the overall high demand for entrance exams can become a serious obstacle for the novice photographers. Studying online or in private with the craftsman turns out to be cheaper, more effective, and easy-going.

PRIVATE COURSES

Most private schools, although compared to the public ones having the better technical equipment, have a serious drawback: as a rule, they do not teach mechanic photography basics like chromatic, and chemistry, photo processes and photo composition, or lack separate lessons on photographic technique and lighting. Usually, it is a photographer with a lot of shooting experience, both analog and digital, who does not always practice some photography disciplines. Again, most currently known professional photographers did not receive education themselves. So, anyone who wants to become a professional photographer does so at their own risk. There’s no sure way to become a good photographer just like there’s no universal recipe for becoming an excellent product manager.

Main problem of a professional photographer

The main problem of a professional photographer is that money on taking a photo will always stand in the first place. It’s enough to have a look at a good photographic technique and materials price tag to make sure of it. There’s no work for free, even if you’re an artist. And to sell good, you should follow the market demands, but not your ambitions, want it or not.

Another problem is the need for an art education, which is the kinda paradox. Of course, every new client wants to know if you’re keen on what you do, and your glossy diploma usually serves as a solid proof, if not numerous honorable mentions of respected customers.

Another issue which are kinda bias and a perpetuated stereotype is the fact that the photographer can not be regarded as a professional simply because he earns his living by filming. Everyone can be such a “professional” and benefit from a mediocre level in photos. True, without having a good reputation, the photographer will not be able to succeed. Being professional means understanding what the customer needs, even the most insane and inadequate ones. After all, they’re just people who pay you.

All this is complicated and time was eating. Anyone who has education, a permanent job, and a family, will never agree to constant moving in pursue of career photography laurels because it’s simply incompatible. No worries. You can be a photographer in mind and have a small circle of friends. Or you can take casual photos as a well-paid hobby, and your little passion, without chasing Siberian Tigers or Lady Gaga for a sensational shoot for neither National Geographic nor Cosmopolitan, whatever.

The last problem is technological progress. There’s no way to escape it, sooner or later your camera model will grow old and your editing software – out of date. It seems that new technologies are pushing forward the human. Yes, they do, but it is very important to keep up with these technologies, keep abreast of the latest innovations. The need for continuous learning a new, tracking the development of the photographic industry will always stand in front of a professional in additional to the aforementioned issues.

For anyone who wants to become a photographer, we say: “Welcome to the world of photography.” You’ll always have to be confident, trying to find something amazing, in the right place and just in right time to make a brilliant shot.

Simple steps: how to become a self-taught photographer

The photographer is an artist. This is a creative person. There are thousand various ways of becoming great from various famous photographers like Helmut Newton or George Edward Hurrell. Here’re some tips which, however, will perfectly fit an ordinary modern person willing to become a good photographer.

1. Drink a bottle of champagne in the morning, after the breakfast – for courage, and to mark the beginning of a new life.

2. Take a TV cable and cut it off. You can throw your TV set through the window, as well. Now you’re ready.

3. Realize and accept your new hobby (or passion) as its is.

4. For the first time, completely exclude reading some non-photographic literature. Read it everywhere: in the kitchen, in the bathroom, bedroom, and other locations. Read literature about the photos and photo albums, successful photographers, online editing/proofing software, mobile photo processing tools, etc. After some time, you will have a grasp of photography theory as a result of reading. Any information hunger for books and periodicals will be good for you and make the learning process easy and fun.

5. Train your eye, dwell on imagination. Whatever you do, look for photographic subjects and angles. Do not be distracted by nonsense. Focus, watch at home, on the road, at work, at rest, having sex, walking the dog, always, in general. If your attention is scattered, and you forget about the photos, use reminders.

6. As soon as you see something worthy of capturing (object, still life, landscape, person, genre scene, interesting texture, and so forth.), take a camera and picture it.

7. After making shots always ask yourself: “Why?”. Your art should have reason and purpose, and the history. Close your eyes, open your mind and try to absorb the sacramental photography knowledge spilled everywhere in the environment. Urge for inspiration in ordinary things that surround you every day, even in routine.

Have more ideas? You’re welcome to share them! Good luck!



Digital Photo Tips – Landscape Photography

It does not matter in what part of the world, the sunset on the beach is a scene every photographer would love to capture, as it truly is. But, because there is such a wide variation in the hues of lighting, this act requires some skills.

The contrast between the brightness of the sun and the dark edge of the water become a big problem for the photographer. In that case, usually a GND filter and a tripod help. GND stands for Graduated Neutral Density and its purpose is to limit how much light should go across the image. It can be done by blending the different hues of the light or radiating from the border into the center of the picture.

There is such a variety of GND filters. Some are considered “soft” and some are considered “hard”. The “soft” filter works by producing a subtle transition of the light; while the “hard” one creates the opposite effect, it blends in a sharper, more abrupt manner.

The use of a tripod is very significant when trying to catch the sunlight, because in order to get the perfect result from the GND filters, you will have to increase the exposure times. You also have to comprehend the settings for f-stop blend.

If you want to try different results with landscapes that are very bright, consider GND filters. Unlike editing software, the use of GND filters enables you to obtain the image as it really is, preserving its true beauty. So, think about your next upgrade to your digital camera.



More Tips to Quickly Learn How to Use Any Digital SLR

If you’re the typical digital photographer, you have to wonder if there is a faster way to learn how to use your camera. The owner’s manual is written by a technical writer often not a practicing photographer.

Follow these step-by-step, using your manual as a guide and you should be taking pictures in no time.

  1. Take some pictures on automatic, program, aperture or shutter priority
  2. Download the images onto your computer
  3. Format the card
  4. Change the ISO
  5. Change the Shutter speed and Aperture
  6. Change the White Balance
  7. Change the Compression or Quality
  8. Choose which Autofocus Sensor in your viewfinder to use.

Once you’ve mastered those 8, learn how to do these next:

  1. Enable the histogram for image preview. You might be asking yourself what this does. The histogram is the most reliable way to determine if you have properly exposed your image. How that picture you just made appears on that tiny LCD monitor is not a good indicator. Under dark surroundings the image may look great and in bright sun, it will look underexposed. Learning to interpret what a good histogram is the best method and not at all difficult.
  2. Change the metering mode. Essentially these settings allow you to tell your camera’s meter what you want it to favor when taking a light reading. Since light meters are “dumb” and tend to want to average out every scene, they can get fooled in tricky lighting situations.
  3. Set the output of the flash. Some digital SLRs have built-in or pop-up flash units which remind me of a crab’s eye.
  4. Set separate buttons to trigger auto-focus and shutter release. Canon and Nikon and possibly other camera makers understand the necessity of splitting the function of actual shutter actuation and autofocus. Other camera manufacturers may have this capability as well, but I can’t speak to that since my experience is limited to those 2 brand names. Why is this useful you might ask? When you just want to follow focus or track your moving subject like in sports photography, use your thumb ti hold down a button on the back of the camera and activate the autofocus. When your subject stops moving, all you have to do is remove you thumb from that button momentarily, then press the shutter release button with your index finger.
  5. Disable shutter actuation if there is no memory card. Fancy speak for setting your camera so that you can’t take a picture when you don’t have a card. This is a throwback to the days of film. Many a photographer have been burned thinking they had film in their camera, so just make sure you can’t trip the shutter if there is no memory card. You may not have to change this, if this is already the default setting.
  6. Reset to factory default. When things go awry, learn what happens if you have to do this. Your owners manual will tell you what the default settings are. The layers upon layers of options under the myriad menus in today’s digital SLR makes card-counting by professional Black Jack players seem like child play. So sometimes starting over may be your only option. As you customize your camera, write notes on your owners manual on what you’ve enabled or disabled.
  7. Disable the beep when autofocus is achieved. This is probably more my pet peeve than anything. As the photographer you can see or confirm your subject is in focus, you don’t need to hear an audible signal. It’s distracting, amateurish and drains the batteries.
  8. Disable autofocus. This may not be so obvious but there are times when you want to pre-focus at a particular spot. And switching to manual focus is the best way to make sure the camera’s autofocus sensor doesn’t get fooled. This switch is usually on the lens.
  9. Drive mode. Or how quickly the camera fires after it attain focus. This is different from the old film days because it is dependent on how quickly the camera can write to the memory card which is in tern dependent of the brand or calibre of the memory card you use.

Other less used functions which apply to flash photography might include high shutter speed sync, automatic flash bracketing and rear curtain sync. But those features are only available if you happen to cough up the big bucks and buy a brand name speedlite or flash units from Canon and Nikon.



Photojournalism – Stressing The Importance Of Photojournalists!

Photojournalism is a type of journalism that depends on images to tell a story. It is not classical photography as the pictures taken are mostly or entirely related to a news story or event. They are not usually for entertainment or appreciation but more for conveyance of a news event.

These images have to be relevant to society, informative and should be able to convey what is happening in the world. The images should also possess an objective quality. It is very important that the photograph is relevant to the context of the story being reported.

The relevance of photojournalism in the news media

Photojournalism is an important aspect to the news media. For most people who read newspapers or watch the news, it is the photographs that summarize what has been written. This makes newspaper reading and news reporting much more effective as now one can relate the news to real life scenes and understand fully what it must be like to be in that actual place at that actual time. This applies especially for people who are not too fond of reading the newspaper or watching the news. For such people, it is the pictures that convey the news.

Photojournalists

It is not easy being a photojournalist. Very often photojournalists have to risk their lives to bring news back so that people can be kept informed about what is going on.

Through photographs they take, they are able to give information regarding events that have transpired in the world. We are offered a glimpse of different people, what they do, places and other things through the images. This makes us more aware of the society and its status.

How technology has changed photojournalism

Technology has greatly changed the face of photojournalism. Today, news can travel the entire globe in just a few minutes. With the advent of videophones, internet and terrific printing technology, photojournalism has become extremely popular.

This is the reason that photojournalists have the responsibility of bringing in photographs that are objective. The disadvantage of technological advancement is that now people can manipulate images. Ethics plays an important role here. Codes of ethics have been set up for addressing such issues. The code varies according to the country.

Photojournalism, as a profession, is a serious job and demands attention and respect. After all, it is the photographs accompanying the news that truly help us understand what is going on in the world. The profession of photojournalism requires a lot of patience, understanding and skill, and the photojournalists should be appreciated accordingly.



Photographing Butterflies

As a nature photographer the day often starts with the question: where do I begin? There are so many photographic opportunities and it is not always easy to choose the right object at the right moment. But among all of nature’s amazing diversity, there is one species you just can’t take bad pictures of, namely butterflies. With the right preparation you’ll easily get one final colourful image, due to these bright creatures and the colourful flowers they feed on. While this seems an ideal subject for nature photography, yet many starting photographers find photographing butterflies quite challenging. These little winged creatures can be very active and in that way don’t keep still long enough to take the right shots. But with the following list of tips and the right amount of patience, you’ll see that photographing butterflies is a very rewarding photographic activity.

Where and when

From April till late August, butterflies can be found almost everywhere. The most common species have adapted to live in urban areas, so you can find them easily by simply walking around in your own garden. You could even attract different species by planting flowers and bushes that attract these little insects. Certain butterflies could also be attracted by putting out rotting fruit.

In the past decades butterflies have declined dramatically due to the loss of their habitats and the plants that a species of butterfly may be reliant on. To find rare and endangered butterflies you might have to drive to specific locations, where only a small population is left. Keep in mind that these populations are very vulnerable, so always try to take your photographs with great respect for nature and environment.

Because butterflies depend on the warmth of the sun, I usually go out, photographing them, in the early mornings and evenings, as they are less active then. It might then be harder to find them, so look carefully for butterflies resting on flowers or grasses.

Don’t hesitate to go out on a clouded day as well; the light is soft then, which allows you to photograph in “good” light the whole day.

Once you have found an obliging individual, approach it carefully without disturbing it and take all the shots you can. It also helps to wear dark clothing because it doesn’t scare butterflies off as easily as light coloured clothing does.

Equipment to use

I could actually write a whole article about the equipment necessary for photographing butterflies, but if you’re just a starting photographer of butterflies, I would recommend you the following material in particular. The best choice would probably be a (digital) SLR combined with a macro lens but if you don’t have that at hand, you could also use your telephoto lens. My first butterfly shots were taken with a Nikon Coolpix 995, so even a digital compact camera can get you started.

Furthermore, I would recommend a macro lens of 100mm or more, because they allow greater working distance. Moreover a longer focal length gives a nice out-of-focus background. I currently use a Canon Eos 40D together with a Sigma 150mm macro and this combination gives me very satisfying results when taking shots of butterflies.

Most of the times I use a tripod as well; you will be working with rather small apertures in order to get the butterfly completely into focus, therefore resulting in low shutter speeds. If you go out early in the morning or on a cloudy day, the available light might be poor and then a tripod really is necessary.

On a cloudy day, a flash unit can be used as a fill-flash to add an extra punch to your image or used as an extra source of light. When photographing in full sun, use a fill-flash to soften the harsh shadows.

For really small objects, extension tubes allow an even closer focusing distance. An extender will allow a greater working distance and a remote cord can avoid blurry images due to camera shake, when photographing at very low shutter speeds.

Things to keep in mind

When photographing in close-up, the depth of field is very small. So in order to have your butterfly completely in focus, you need a small aperture. For butterflies that have their wings closed an aperture of F5.6 will do, but for butterflies that have their wings spread open, you might need an aperture of F10 and higher. If your camera has a depth of field preview button, use it to see how much of your subject is in focus.

You should also pay attention to your background. Try to avoid cluttered backgrounds. By simply changing the position of your tripod a little, you might avoid distracting objects in the background. Images that have a soft out of focus background, isolating the subject, have far more impact on the viewer.

I suggest you use manual focus when doing close-up photography. The narrow depth of field requires an extremely precise focus and having your camera focusing on the wrong part of your subject can completely ruin your shot.

Look for a good composition, generally avoid placing your subject in the middle but use the rule of thirds, your image will have far more impact on its viewers. If your camera has a live preview function, you can also use this to check your composition.

Finally take a few shots and check your histogram for correct exposure.

I find that butterflies lean themselves very well for experimenting with light. Step away from the standard image and take that same shot using backlighting, you might be surprised about the results.

Good luck

As you can read there are a few things to keep in mind. It is often very frustrating when you see a nice butterfly sitting on a colourful flower, you approach it very carefully, put your tripod and camera in position and when you are about to take the first shot it flies off. But if you have enough patience I can assure you that some rewarding images can be taken. Think outside the box and try to add a little more drama to your shots, by trying out different techniques. Don’t hesitate to photograph from different angles, in different light and you’ll soon notice that experimenting with all these elements will improve your pictures. I hope these basic tips can get you started, but don’t forget to be creative yourself.



7 Reasons For Retailers to Use In-Store Video

Given that 75% of buying decisions are made once a shopper is in the store, it is understandable how interacting with the customer at the point of sale can dramatically increase sales.

In-store video allows retailers to stimulate brand recall, counteract advertising campaigns by competitors and make the shopper feel good about their brand purchase.

Here are seven reasons why savvy retailers are implementing in-store video displays at the point of sale:

  1. Shoppers actually appreciate in-store video displays. In the Arbitron Retail Media Study (2006), 78% of consumers believed that in-store video displays that feature product or sale information are helpful. In fact, 81% of consumers said that they were interested in seeing in-store video promotions that included sales and specials (81%), product information (72%) and special events (68%).
  2. Unplanned purchases increase by around 30%. Various research studies have uncovered that consumers who stop to watch the digital retail screens have decided to purchase the showcased product on the spot.
  3. Spend increases by an average of 10%. Research by Mintel has found that consumers in retail outlets with in-store video displays spend an average of 10% more money.
  4. Digital signage introduces a ‘wow’ factor that engages, supports branding, helps the customer at the point of sale and most importantly, brings fun into the equation. Of course, don’t expect this to be a long term factor when the rest of the market starts using in-store video displays.
  5. It’s highly flexible. In-store video displays allow products to be advertised in an instant. For example, if it’s raining outside, change the marketing message to a special on umbrellas. Different stores can also run different ads for the same product to evaluate which ad is more successful at lifting sales.
  6. It interacts with the customer. Companies are finding that transferring the 30 second standard television ad onto a retail television network can have lukewarm results. However, ads that are targeted to the retail environment, help the customer make a decision and engage have the power to heighten sales.
  7. It improves brand recall. A study by Nielsen found that the average recall of a brand advertised on Wal-Mart’s in-store television network is a staggeringly high 66% compared to around 15-25% for brands advertised in other media.

The Arbitron Study also found that if given a choice 42% of shoppers would prefer to shop at a store that has video displays.

In-store video has the power to engage with customers, alert them about new products, special offers and provide a relevant and helpful shopping experience. Any retailer who wants to cut through the clutter and create a more meaningful dialogue with their consumers needs to seriously consider in-store television advertising as part of their media spend.



Safety Guidelines for Dogs in Campsites

Let your dog stay hydrated.

Always provide water and shade to your dog to prevent overheating during a trip. Observe your canine pet for any signs, like too much panting, and take water breaks regularly while hiking or doing other activities. Never let your dog drink from a puddle, pond or any still water. This can hold bacteria, viruses and bacteria that cause sickness or grave illness. Treat your pet as you would do yourself by giving the clean water you have packed, or purifying the water you have collected.

Always stay in charge of your dog.

Majority of campsites require pet owners to have some kind of control over their dogs, whether they are in a portable pen, crate or tied on a lead. It is best to tie your dog’s leash to a harness instead of a collar, especially when your dog is fond of bolting and running after things such as wildlife. This is because dogs can get seriously harmed when their collar does not break once they reach the rope’s end at their maximum speed. Whenever your dog runs wild, a harness ensures that the risk of an injury is minimized.

When you keep your dog restrained, you prevent it from mingling with dangerous wildlife, including skunks, venomous snakes and porcupines. If you are not happy about restraining your dog, think about the consequences in case your dog runs after an unwanted critter while you are not watching.

Control the level of noise

The constant barking of a dog, just like loud music, bothers other campers, as well as the wildlife. If ever your dog continues to bark at everything it sees, try to divert his attention by playing tricks and giving treats (this is the reason for packing some). If your dog gets distressed by people or wildlife close by, bring him to a tent together with some treats to block the view of anyone or anything that triggers it until he stays calm.

Make him feel warm during nighttime.

Providing your dog with a fur coat doesn’t prevent the cold when the temperatures drop at night. Keep his pad/pillow from getting wet from the ground by placing it on a canvas, and provide a sweater or more blankets as needed. Cuddling is indeed another option!

Whenever possible, let your dog stay inside the tent.

If possible, let your dog stay with you inside the tent. There are lots of critters at night, and certainly you wouldn’t want your dog to mingle with such creatures like raccoons, skunks, and depending on your location, bears. Since your dog has a strong sense of smell and hearing, he will still be aware of what is happening outside the tent. However, you should maintain a barrier between him and unwanted animals that explore your campsite at night. This way, there is a right balance between letting him serve as an alarm system and protecting him from harm.